Press Release FAQ (PRFAQ)
Developed by Amazon, in this methodology, the product managers start with a press release of the end state of the product and then work backwards from customer’s perspective. The idea is to think deeply about the customer problems first and see if the benefits that you envision in the press release are really exciting to customers. Detailed information about this methodology can be found here
Vision Template
A good product vision clearly explains who the customer is, what problem the product intends to solve, and what the key value proposition of the product is. Here is a template to create a compelling product vision.
Lean Canvas
An adaptation of the famous ‘Business Model Canvas’, the lean canvas helps to formulate the business model in a tangible way with clarity around the product, its problems space and how it intends to solve the problem. The Lean Canvas is the perfect one-page format for brainstorming possible business models, the blocks guide you through logical steps starting with your customer problems right through to your unfair advantage. More information can be found here.
Customer Letter
A variation to the ‘Internal Press Release’, customer letter is also a powerful technique to think about the end state of the product but from a customer’s perspective. It takes the voice of the customers and reflects how the customer would respond after experiencing your product in the form of ‘Customer Letter to the CEO’. More information can be found here.
Outcome Based Roadmaps
A powerful strategy technique, ‘Outcome Based Roadmaps (OBR)’, helps product leaders to align all the product development with the overall vision, goals & outcomes and avoid being a feature factory. Moving away from outputs and focusing on outcomes is a proven product success methodology and OBR allow product leaders to enable their teams on the path of success. More information can be found here.
productbits 