Reference

https://jefago.medium.com/seven-product-management-principles-55f4909cd9a2

Summary

• Start with why
  • Before thinking of what we want to build we need to first understand the why behind it and the higher purpose it would serve
  • It is crucial to tie everything that you do to the product vision and company strategy
  • Follow the principle of asking yourself why you are doing things and how it connects to the vision/mission
• Understand the problem
  • Without understanding the problem deeply, you cannot solve that problem or build a solution to the problem
  • Understanding people problem is more important since those people, their emotions are important and hence basic rule of thumb would be to have an empathy towards your users
  • Understand and solve the customer problems first and then focus on extracting value for your business
• Focus relentlessly
  • Focusing means solving fewer things but taking them to perfection instead of solving many things in just a “good” way
  • Focusing relentlessly allows to reject everything that does not fit into the product vision
  • Focusing also plays a role in prioritisation in way that there are different ways of prioritisation at different levels: vision being the highest level, product strategy with its themes at the next level, ideas at the further level down
• Empower the team
  • Empowered team are given goals to pursue and not the feature sets to deliver
  • Empowered teams have their own benefits because being cross functional many decisions can be made within themselves without involving higher management, feedback loops are shorter with different perspectives
  • Empowered teams have different individuals leading the different phases of the product development, each contributing with their own expertise
• Embrace the uncertainty
  • Most of the hypothesized ideas will not deliver the expected impact and you will not know if the ideas are bad unless you try them out. This uncertainty that many of the ideas will fail should be embraced
  • It is important to validate all the ideas no matter if they come from top management. It is very expensive or loss of resources when the ideas are validated after building them